PHASE 02 — THE SYSTEM
Content Blitz
We don’t write blog posts about "industry trends." Every page we publish targets a keyword with commercial intent — someone ready to buy, compare, or hire. 50+ pages in 90 days, each mapped to a stage of your buyer’s journey, each built to rank and convert.
Most agencies write content for other marketers: thought-leadership pieces, trend roundups, “why content is king” blog posts that nobody searching with intent ever reads. We write the opposite. Every single page in the Content Blitz targets a keyword with commercial intent — a search where someone is ready to buy, compare, or hire.
That means 50+ landing and service pages in 90 days, each mapped to a specific stage of your buyer’s journey. Someone comparing options gets a comparison page. Someone ready to hire gets a service page built to convert. Someone trying to decide between two providers gets the page that makes the decision for them — in your favour.
Every page gets a content brief before a word is written: the target keyword, the search intent, what’s already ranking, the angle that beats them, and the conversion goal. No briefs, no pages. That’s the discipline that keeps 50 pages from becoming 50 pages of noise.
Commercial-intent keywords are the difference between traffic and revenue. A blog post about “the future of SEO” gets shares and does nothing. A page targeting "SEO agency for [industry]" gets a visitor who is ready to spend money. Same effort, incomparable value.
Volume compounds. 50 pages, each ranking for a handful of long-tail commercial keywords, creates a surface area your competitors can’t match — especially when every page links to every related page (see phase 03).
Google rewards depth and intent match. Thin, generic content loses to specific, complete content every time. Pages built from a real brief — with the real questions buyers ask — win the featured snippets, the AI answers, and the clicks.
HOW THE BLITZ WORKS
How the Blitz works.
A production line, not a creative spree. Every page follows the same disciplined pipeline.
Buyer-intent keyword research & mapping
We start with the money keywords: what your buyers search for when they’re ready to act. Then we expand into long-tail, comparison, and “near decision” queries, and map every keyword to a stage of the buyer’s journey and to a page that already exists or needs to be built.
Search intent analysis
Before we write a single word, we study what’s currently ranking for each keyword and why. Is Google showing service pages, reviews, comparisons, or how-tos? We build the page that matches the intent — and then make it better than everything ranking.
Content briefs
Every page gets a written brief: target keyword, secondary keywords, intent, angle, outline, internal links to include, conversion goal, and the CTA. You approve the briefs. Then we write. No surprises, no pages you didn’t sign off on.
Conversion-focused copywriting
Pages are engineered to convert, not just to rank. Headlines that state the outcome, copy that answers objections, proof where it matters, and a clear next step. Every page answers the question the searcher came with — then asks for the action you want.
Internal linking between clusters
Every new page links to and from related pages in its cluster. Authority flows, crawlers find everything, and a visitor reading one page gets pulled toward the decision page. This is also the fuel for the Competitive Takedown phase.
On-page SEO: titles, metas, headers, schema
Every page ships with a unique, click-worthy title tag, a meta description written to earn the click, header structure built around the keyword, and schema markup where it applies. The technical foundation from phase 01 means these pages are indexable and fast from day one.
DELIVERABLES
What you get.
Volume with discipline. 50+ pages in 90 days, every one with a brief, a conversion goal, and on-page SEO baked in.
Buyer-intent keyword research & mapping
Every keyword tied to a stage of the buyer’s journey and a page that exists or gets built.
50+ SEO-optimized landing & service pages
Published at pace — roughly 4 pages a week — each targeting a keyword someone is actually searching for with money intent.
Content briefs with search intent analysis
A written brief per page: keyword, intent, angle, outline, links, conversion goal. Approved before writing starts.
Conversion-focused copywriting
Copy that ranks and converts: outcome-led headlines, objection handling, proof, and a clear next step.
Internal linking between content clusters
Every page linked into its cluster so authority flows and visitors get pulled toward the pages that convert.
On-page SEO (titles, metas, headers, schema)
Every page ships fully optimized: unique titles, earning metas, keyword-built headers, valid schema.
Timeline: weeks 1–12. ≈4 pages per week, live and indexed.
QUESTIONS WE GET
Before you ask.
50 pages in 90 days — won’t that hurt quality?
Only if there’s no system. The Blitz is a production line: brief, write, optimize, publish, link. Every page follows the same pipeline and every page is built from a brief you approved. Quality is a function of process, and the process is the point.
What kinds of pages are we actually talking about?
Service pages for each offering and each variation of how buyers search for it, comparison pages, “vs competitor” pages, pricing-adjacent pages, location pages if you serve them, and answer pages for the high-intent questions your buyers ask. All of them targeting commercial intent.
What about our existing blog posts?
If they’re ranking, they stay — and we optimize and internally link them into the new clusters. If they’re dead weight, we either repurpose them into buyer-intent pages or let them go. Every page in your index should have a job.
How do I know it’s working before month three?
Long-tail commercial keywords start moving in weeks, not months. You’ll see pages climbing the SERPs and ranking for “near decision” queries while the big-money keywords build momentum. Rankings are tracked live in the phase 03 dashboard.
Do you write it, or do we?
We write everything unless you want to supply subject-matter input. If your team has expertise we should capture — how you win deals, the objections you hear — we’ll interview them and build it into the pages. That’s what makes the copy sound like you, not like an agency.
THE REST OF THE SYSTEM
Content Blitz is one third.
Technical Foundation
Before we write a single word of content, we tear your site apart and fix every technical problem blocking Google from ranking it. Critical fixes ship in week one — not month three.
Read the deep dive →Competitive Takedown
We identify every keyword your competitors rank for that you don’t. Then we build content clusters designed to outrank them — better depth, better structure, better intent match — and track the revenue it generates, not impressions.
Read the deep dive → Content Blitz works in sequence.
The whole system works better.
Every phase of the system is built to compound. Start with the free teardown and see exactly where you stand.
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